Another insightful Training, this time – on “Digital Advertising from Basic to Performance”, was delivered today for FIA experts by Elena Maleca, a highly skilled digital advertising specialist with over 6 years of experience, also the Digital Client Director at Indigo Grup.
Throughout her career, Elena has navigated the complex world of digital advertising, working with a broad spectrum of clients ranging from global corporate giants to beautiful local brands and agile e-commerce companies. Elena’s expertise extends beyond Moldova, as she has successfully expanded her horizons to develop e-commerce strategies for businesses operating in other countries. Her ability to identify and capitalize on emerging trends, combined with her deep understanding of the digital advertising ecosystem, has made her a sought-after expert in the field.
Elena covered an extended variety of subjects during the training, however following are to be emphasized:
Understanding Traditional vs. Performance Digital Advertising: Exploring the Distinctions and Commonalities;
Converting Business goals to Digital Communication KPIs;
Effective navigation through Digital Metrics: Selecting Appropriate KPIs for Your Business’s Success.
The event was organized by FIA, in partnership with Indigo Grup & Hive5 Ogilvy Moldova