On 25 February, FIA’s Executive Team organized a training on “Company’s Branding” delivered by Eugen Boico, who is running one of the most prominent creative businesses in the country – NRG Media / Publicis Moldova
Together with his team, Eugen created, launched and brought numerous brands to leading market positions while providing world-class service for local and international companies operating in Moldova.
Among some of the most visible projects of Publicis Moldova
is also the Tree of Life country brand, launched initially in 2014 as a tourism brand and now promoted to represent Moldova and everything it has to offer. Eugen is also one of the founders and a member of the board of COR Creative Industries Association of Moldova.
During the training, the participants received precious information:
Upon creating a Brand, it is very important to take into account the Z Generation’s preferences. If a brand is not relevant for Gen Z, this brand risks to become invisible;
Perceptions vs Truths;
The company’s logo is the full stop at the ending of a sentence;
and many more.