
Moldcell: How can Moldova ensure that digital transformation benefits every community, while keeping services secure, affordable, and sustainable?
For Moldcell, the answer is to invest in inclusion, innovation, and responsibility. The company is expanding beyond telecom into fintech and digital ecosystems, while staying focused on trust, customer experience, and sustainable growth.
“Our ambition is simple: technology must serve people. We are investing today in digital inclusion, financial access, healthcare, and education to ensure that technology empowers people, strengthens communities, and drives sustainable growth” – Carolina Bugaian, CEO Moldcell.
What Moldcell is doing:
🟣 promotes financial inclusion through innovative services, Moldcell Money and Moldcell Visa Card
🟣 through e-SIM, e-Abonament, M2M, Mobile-ID, M-DOC, e-Contract, and My Moldcell, the company reduces paper consumption, providing fast and sustainable access to digital services
🟣 providing business clients converged digital solutions such as Virtual PBX, MTM, and M2M (machine-to-machine) connectivity
🟣 helps in daily customer activity with Family plans, EU roaming facilities, and device credit options, increasing accessibility and quality, particularly in price-sensitive segments
🟣 through digital inclusion and education (Moldcell Academy, LikeDeLaBunei, University of the Third Age, Internet Without Worries, and other social programs), the company supports communities by reducing digital divides and promoting equitable access to technology for their well-being
🟣 Moldcell implements innovative energy efficiency and extensive waste collection and recycling programs
📘 This strategy is not just about new services. It reflects Moldova’s twin priorities of digital and green transformation, directly aligned with the White Book 2025 vision. By reducing the digital divide, enabling financial inclusion, and promoting sustainable practices, Moldcell demonstrates how private investment can create a stronger, more inclusive, and future-ready digital ecosystem in Moldova.
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