Purcari: How can Moldova’s winemaking sector remain sustainable amid climate risks and new EU requirements?

For Purcari Wineries, the future means finding the balance between tradition and innovation. We invest in the essentials – water, soil, clean energy, and know-how – to transform Moldovan winemaking into a modern, resilient, and European-connected industry.

What the company is doing:
🔹 large-scale irrigation (400+ ha), partially supported by rainwater storage
🔹 organic practices: cover crops, mulching, reduced chemical input
🔹 UV Boost treatment – a more sustainable method to combat plant diseases and reduce the use of phytosanitary products
🔹 Rara Neagră 2.0 – preserving and adapting native grape varieties
🔹 solar energy installations across all production sites
🔹 drones, sensors, and Geocarta – precision agriculture and resource efficiency
🔹 e-labeling, ISO certifications, and ESG training for teams

“We believe that thoughtful investments – in sustainable viticulture, clean energy, and digital technologies – are the path to long-term value for people, business, and the region.
By combining innovation with respect for tradition, we are building a winemaking model that meets the challenges of the future and strengthens Moldova’s position in Europe” – Alexandru Filip, CEO Purcari Wineries Group.

📘 These priorities reflect the principles outlined in the FIA White Book 2025, where innovation, sustainability, and workforce development are essential for Moldova’s long-term growth.

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